Part III
It's time to A.C.T.

Once you know that you need some guidance and help from a professional source, find one that has a plan in place to ACT. At Commercial Images & Design Corp. we ACT by analyzing your needs thoroughly, customizing an advertising plan and taking action by helping you invest your dollars. The information below highlights just some of what we do as an ad agency when you need us to ACT.

1. Analyze - With your help, we determine your customer base (projected or anticipated). Who will purchase your product or products?

2. Customize - Customize an advertising plan based on the above information. One size does not fit all in advertising. What works for company "A" may not work for company "B". We must implement a plan that fits your budget and the needs of your company. The final outcome must be an advertising plan that brings customers to your door.

3. Take Action - Once the agreed customized advertising plan is in place we will implement the plan in three phases. First we will make strategic advertising purchases that meet YOUR NEEDS. Far too often advertising agencies and media sales people offer plans that meet their needs. Spending your hard earned dollar indiscriminately is a waste we will not tolerate. Every dollar spent will be to achieve the goal of letting your market hear about you.

Second, we oversee all advertising production. Whether we purchase newsprint, radio, television or outdoor signs we will make sure everything has a consistent theme and content. This is done by producing the work ourselves or overseeing the production of others closely. Depending on cost, advertising can be produced in a number of ways. We will make sure it is the highest of quality and consistent with the message you want to get out to prospective customers.

Third, we track your success by helping you analyze growth in purchases or canvassing customers. These are part of the services we can offer. This will confirm we are on the right track or allow us to make changes to the advertising plan. We will respond quickly to the market that will allow us to get your message to the ears of the buyers.

Our only concern is you and your products or services. We are your representative and we want to do anything we can to help you grow your business. We do not represent other business interests from other media and will never push you into investing your money where it will not work. Also, as an agency, we will roll any cost breaks from media buys back into more advertising for your company.

Lastly, we know that our long-term relationship will be based purely on the success of the advertising plan. Our only motive is your success.