I just wanted to let visitors to the blog to know what makes the difference at Commercial Images & Design Corp. Today focusing in on our advertising agency arm of our business.
We offer all of the services of an advertising agency and our services are not random but thought out and specific to each of our clinets. We have over time devloped the A.C.T. Advertising Plan to assist us with determing our clients needs.
1. Analyze - With your help determine your customer base (projected or anticipated). Who is or will purchase your product or products.
2. Customize - Customize an advertising plan based on the above information. One size does not fit all in advertising. What works for company "A" may not work for company "B". We must implement a plan that fits your budget and the needs of your company. The final outcome must be an advertising plan that brings customers to your door.
3. Take Action - Once the agreed customized advertising plan is in place we will implement the plan in three phases. First we will make strategic advertising purchases that meet YOUR NEEDS. As I mentioned in our meeting, far too often advertising agencies and media sales people offer plans that meet their needs. Spending your hard earned dollar indiscriminately is a waste we will not tolerate. Every dollar spent will be to achieve the goal of letting your market hear about you.
Second, overseeing all advertising production. Whether we purchase newsprint, radio, television or outdoor signs we will make sure everything has a consistent theme and content.
Third, Tracking success helping you analyze growth in purchases or canvassing customers are part of the service we offer. This will confirm we are on the right track or allow us to make changes to the advertising plan. We will respond quickly to the market in our plan that will allow us to get your message to the ears of the buyers.
Our charges for these services are a simple 15% of advertising spent with vendor like radio and TV stations but do to our discount you never actually pay more than you are currently paying. There are also additional fees for any actual production that we perform. Any production we complete will be approved by you before we complete the production with a cost estimate. There is no hidden costs or percentages.
Also as an agency, we will roll any cost breaks from media buys back into more advertising for your company. We know that our long-term relationship will be based purely on the success of the advertising plan. Our only motive is your success.
